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Presenting Your Message Well 

Presenting Your Message Well
Presenting Your Message Well

Michelle L. Kienholz

and Jeremy M. Berg

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date: 06 August 2021

While Chapter 8 explains how to tailor the substance of the application so that it makes the reviewer’s job easy, this chapter explains how to make it pleasant. We provide broad guidance in formatting (beyond the NIH application requirements) designed to help the reviewer easily prepare his or her critique. The reader will also be provided with rhetoric suggestions to help ensure the meaning of what is being told comes through unambiguously and with as little work on the reviewer’s part as possible. The writing of complex scientific concepts need not be impenetrable. We also briefly cover the submission of video material as part of the NIH application, with a reminder that the underlying policy continues to evolve such that the reader should be in touch with his or her scientific review officer and program officer for the latest guidance.

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