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Communications with the public, politicians, and the news media 

Communications with the public, politicians, and the news media
Communications with the public, politicians, and the news media

Barry R. Ashpole

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date: 17 May 2022

In many countries, the philosophy and practice of palliative medicine is being embraced well beyond the care and support for those living with a terminal illness. This stage in palliative medicine’s evolution is running parallel with a growing elderly population (a global trend), a corresponding increase in the incidence of chronic or long-term illness, and the fiscal challenge facing many governments in sustaining current levels and standards of health care while, at the same time, projecting future demands on both health and social services. This chapter discusses the prevailing communications environment, the language of end-of-life care in public discussion, and engaging in a dialogue with politicians and the news media. Offered is a preparedness plan to enhance existing communications skills and to also assist health professionals in general to engage in advocacy-to facilitate and focus public discussion, and to inform the decision- and policymaking processes.

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