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Achieving behavioural changes in individuals and populations 

Achieving behavioural changes in individuals and populations
Achieving behavioural changes in individuals and populations

David Hill

and Helen Dixon

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date: 21 October 2021

Chapter 3 considers how behavioural theory and research can be translated into successful cancer prevention programmes. Such programmes may be applied at the individual, group, community or national level. The agenda for behavioural interventions in cancer prevention is set by rigorous epidemiological analysis. The ultimate goal of behavioural interventions is to enable individuals to reduce their cancer risk by engaging in recommended preventive behaviours. To reach this goal, a thorough analysis of factors underpinning the behaviour in question is needed to identify possible targets for intervention. This foundation can be strengthened by consideration of key psychological principles known to be important drivers of health-related behaviour. Chapter 3 presents the Big Five Principles of Behaviour Change and suggest how they may be applied to promoting and evaluating change in cancer preventive behaviour.

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