Access to the complete content on Oxford Medicine Online requires a subscription or purchase. Public users are able to search the site and view the abstracts for each book and chapter without a subscription.
Please subscribe or login to access full text content.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.
For questions on access or troubleshooting, please check our FAQs, and if you can't find the answer there, please contact us.
Contents
- 1 An Introduction to Behavioral Economics and Public Health Christina A. Roberto and Ichiro Kawachi
- 2 Intertemporal Choices for Health Justin S. White and William H. Dow
- 3 Maintenance of Healthy Behaviors: Forming and Changing Habits Dennis Rünger and Wendy Wood
- 4 Emotions and Health Decision Making: Extending the Appraisal Tendency Framework to Improve Health and Healthcare Rebecca Ferrer, William Klein, Jennifer Lerner, Valerie Reyna, and Dacher Keltner
- 5 Social Norms, Beliefs, and Health Brent McFerran
- 6 Communicating for Action: The Importance of Memorability and Actionability Jason Riis and Rebecca K. Ratner
- 7 Nudging Individuals Toward Healthier Food Choices with the 4 P’s Framework for Behavior Change Zoë Chance, Ravi Dhar, Michelle Hatzis, and Kim Huskey
- 8 Incentivizing Health Behaviors Kristina Lewis and Jason Block
- 9 Slim by Design: Moving From Can’t to CAN Brian Wansink
- 10 Applying Behavioral Economics in a Health Policy Context: Dispatches From the Front Lines Michael Sanders and Michael Hallsworth
- 11 From Choice Architecture to Policy Infrastructure: Multilevel Theory and the Political Economy of Health Behaviors Frederick J. Zimmerman