Show Summary Details
Page of

Using PR tools for advocacy 

Using PR tools for advocacy
Chapter:
Using PR tools for advocacy
Author(s):

Birgit Kofler

DOI:
10.1093/med/9780198796039.003.0019
Page of

PRINTED FROM OXFORD MEDICINE ONLINE (www.oxfordmedicine.com). © Oxford University Press, 2016. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Medicine Online for personal use (for details see Privacy Policy and Legal Notice).

date: 23 October 2019

Advocacy in neurology, public education on the field of neurological diseases and care, and public relations as a means of supporting both advocacy and public education efforts, are closely interrelated. Advocacy activists are, in many instances, making use of public relations instruments—for the sake of public education campaigns as well as for awareness and mobilization purposes. PR tools play an important role in neurology advocacy. In some diseases, such as epilepsy, stroke, or dementia, awareness campaigns, public information, education, and advocating for an optimization of care can make a big difference with respect to prevention, early diagnosis, or access to therapies. Therefore, the question of how to best make use of the instruments in the PR toolbox for the purposes and aims of advocacy is of major practical relevance. In this chapter major PR instruments, particularly in the field of media relations and their practical use, will be described. Also, some critical issues with respect to the relationship between advocacy and the widespread efforts of the healthcare industry to integrate patients advocates and organizations of health professionals into their PR and lobbying strategies will also be mentioned.

Access to the complete content on Oxford Medicine Online requires a subscription or purchase. Public users are able to search the site and view the abstracts for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can't find the answer there, please contact us.