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Managing the media 

Managing the media
Chapter:
Managing the media
Author(s):

Nicholas Deakin

, Max Pemberton

, and Dinesh Bhugra

DOI:
10.1093/med/9780198723646.003.0007
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date: 18 October 2021

New and traditional forms of media offer a unique way for psychiatrists to challenge stigma around mental health and raise awareness within the general public. This opportunity brings with it challenges for psychiatrists in navigating often unchartered territory. This chapter aims to discuss what may be considered to be newsworthy and then focuses on how psychiatrists may best interact with the main categories of media—print and traditional media, broadcast media, social media, and blogs. New professional guidance and several high-profile cases have shown that psychiatrists must uphold the values of the profession through this work. This remains true even when they may feel the audience is small or comprised of only friends on a social network.

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