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Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste 

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

John A. Quelch

and Margaret L. Rodriguez

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date: 25 November 2020

Every company has a public health footprint and should strive to insure that this is as positive as possible. The public health footprint stems from (a) the benefits and costs associated with using the company’s products and service, (b) the wellness of the company’s direct employees and those workers engaged in the company’s supply chain, and (c) the environmental impact of the company’s activities.

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