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E-Cigarettes: Marketing Versus Public Health 

E-Cigarettes: Marketing Versus Public Health
Chapter:
E-Cigarettes: Marketing Versus Public Health
Author(s):

John A. Quelch

and Margaret L. Rodriguez

DOI:
10.1093/med/9780190235123.003.0018
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date: 22 October 2020

Public health officials are constantly challenged by pressure to accept new product markets that may benefit some consumers but may harm others. How are these trade-offs to be evaluated? Both E-cigarettes and the marketing of recreational marijuana are cases in point. Other innovations, such as social impact bonds, may help in stretching public health dollars and improving overall impact.

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