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Fresno’s Social Impact Bond for Asthma 

Fresno’s Social Impact Bond for Asthma
Fresno’s Social Impact Bond for Asthma

John A. Quelch

and Margaret L. Rodriguez

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date: 25 November 2020

Public health officials are constantly challenged by pressure to accept new product markets that may benefit some consumers but may harm others. How are these trade-offs to be evaluated? Both E-cigarettes and the marketing of recreational marijuana are cases in point. Other innovations, such as social impact bonds, may help in stretching public health dollars and improving overall impact.

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