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23andMe: Genetic Testing for Consumers (B) 

23andMe: Genetic Testing for Consumers (B)
23andMe: Genetic Testing for Consumers (B)

John A. Quelch

and Margaret L. Rodriguez

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date: 25 November 2020

As more emphasis is placed on consumer engagement and empowerment in the health care arena there are some who wish to control or nudge consumer behavior in the “right” direction, especially if they perceive consumers to be insufficiently educated to handle the new information available to them.

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