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The Slingshot: Improving Water Access 

The Slingshot: Improving Water Access
The Slingshot: Improving Water Access

John A. Quelch

, Margaret L. Rodriguez

, and Carin-Isabel Knoop

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date: 25 November 2020

Not only must consumers receive and respond to motivating messages, they must then be able to afford to take the actions required of them and be able to access the solutions. Barriers to adoption of innovations include the compatibility of the innovation with existing ways of doing things, the innovation’s complexity, communicability, relative advantage and the ease with which it can be tried.

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