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Quantitative Communication Research 

Quantitative Communication Research
Chapter:
Quantitative Communication Research
Author(s):

Melinda M. Villagran

and Brenda L. MacArthur

DOI:
10.1093/med/9780190201708.003.0049
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date: 19 January 2021

Quantitative communication research is designed to address clinically relevant communication issues contributing to the quality of health and healthcare for patients/families. The use of quantitative methodologies to examine the role of communication in the palliative care context has gained considerable attention in recent years. Yet many researchers still favor and rely on qualitative practices to examine communication phenomena in palliative care settings. The purpose of this chapter is to demonstrate how communication can be studied using quantitative methodology in the palliative care context. It begins with an introduction to quantitative communication research and highlights the benefits of using quantitative methodologies to examine communication. Common variables are discussed and various measurement techniques are explained. The relationship between qualitative and quantitative methodologies is also outlined so that researchers can better understand when and how quantitative methodologies can provide unique evidence to strengthen health communication research conducted in palliative care settings.

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