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Consumer Communication and Public Messaging About Palliative Care 

Consumer Communication and Public Messaging About Palliative Care
Consumer Communication and Public Messaging About Palliative Care

Rebecca A. Kirch

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date: 27 January 2020

Palliative care is one of the nation’s fastest-growing healthcare trends, yet health professional and consumer understanding and awareness about palliative care is lagging. Addressing palliative care’s identity problem with consistent communication and messaging is essential to integrating palliative care into mainstream healthcare and making it accessible to all seriously ill adults and children. Stakeholders can seize this decisive moment for improving quality of care by taking concerted action to communicate clearly and effectively about palliative care and its benefits, using efficacious messages for the public, professional colleagues, and policymakers. This chapter describes those messages and also highlights communication resources available and awareness campaign activities to advance a “quality of life” national movement featuring palliative care.

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