Consumers, Corporations, and Public HealthA Case-Based Approach to Sustainable Business

Consumers, Corporations, and Public HealthA Case-Based Approach to Sustainable Business

John A. Quelch

Print publication date: Jun 2016

ISBN: 9780190235123

Publisher: Oxford University Press

Abstract

This unique collection of interactive case studies covers diverse topics at the intersection of public health and business, including direct-to-consumer genetic testing, programs to impact prescription adherence, the marketing of e-cigarettes and marijuana, workplace safety in Bangladesh, and cancer screening in Japan. Teaching notes for all cases are available to instructors adopting the text.