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The importance of mass communication in promoting positive health 

The importance of mass communication in promoting positive health

Chapter:
The importance of mass communication in promoting positive health
Author(s):

Thomas Lom

DOI:
10.1093/med/9780199204854.003.030303

May 31, 2012: This chapter has been re-evaluated and remains up-to-date. No changes have been necessary.

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date: 23 June 2017

Medical science is enabling an explosion of discovery in diagnostic tools and in the development of new treatments and products. But how do we take advantage if we are not aware? That is where the power of mass communication comes into play.

In a world with increasingly motivated and empowered patients, these go well beyond just the for-profit companies such as the pharmaceutical industry and include payers, governments, health care professionals, and institutions. The motivation for the dissemination of health information is a convergence of public health interest and public health policy with private sector commercial interests....

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